Design is about positive change
As a Human Centred Designer and Design Manager, I have spent the past 12 years working across many disciplines and market sectors. In every project I've had the pleasure to participate in, the one unifying truth I've discovered is that design is only effective when the needs of the end user are central to the objectives of the project.
A human-centered approach to design is fundamental because it's the most effective way to ensure value-based solutions benefit both your organisation and the real needs of your customers/clients.
When your organisation begins to understand your audience in a truly empathetic way, you empower your brand to align your values, authentically, to those of the people with whom you communicate.
Design is about positive change; changing circumstances, changing minds and changing behaviours. Connecting organisations with people through design is the future – and it's at this intersection where I can always be found.
Download my resume to learn more about my experience.
View my slide deck to view additional projects I've worked across.